Survey Questionnaire on the Awareness and Evaluation of Chinese Short Dramas Going Overseas

——by International Students in Universities

1. Your gender:

MaleFemale

2. Your age:

Under 18 years old19-25 years old26-35 years old36-45 years old46 and above

3. Where do you come from?

A. ChinaB. RussiaC. Europe or AmericaD.Southeast AsiaE.Japan or KoreaF. Middle East or AfricaG.Others (please specify)

4. Have you ever seen short dramas produced by or adapted from China?

YesNo

5. What platforms do you usually watch short dramas through?

(Multiple choices)

A.Short video platforms (e.g. TikTok, YouTube)B. Short drama broadcasting platforms (e.g. Reelshort, DramaBox, ShortMax)C.Regular video platforms (e.g. WeTV, Netflix)D.Social media platforms (e.g. WeChat, Facebook, Twitter)E.Others(please specify)

6. Have you ever discussed topics related to short dramas with friends or in your social circle?

A. OftenB. OccasionallyC. Hardly everD. Never

7. What are your favorite short drama topics?

(Multiple choices)

A.ComedyB.Time-TravelC.Love/RomanceD.Suspense/CrimeE. Immortality /MythologyF. Action/AdventureG.CEO/Urban LifeH.Science Fiction/FantasyI.Realism (e.g., family ethics, workplace stories)M. Others (please specify)

What do you think are the main factors that attract you to short dramas?

(Multiple choices)

A. Tight plot with many twists and surprisesB. Actors with good appearance or acting skillsC. Rich cultural elements (e.g., traditional Chinese culture)D. Good production (e.g., high-quality visuals, special effects)E. Plot closely related to real lifeF. Values matching (e.g., justice, personal growth)G. Others (please specify)

Which of the following factors might have made you dislike a particular short drama?

(Multiple choices)

A. The plot is old-fashioned and lacks noveltyB. Characters are not well-developedC. The theme or cultural elements are difficult to understandD. The pace of the drama is draggingE. Actors' acting skills are too poor, or their appearance is not appealingF. The content or visuals are too flashy or exaggeratedG. Others (please specify)

10.

How do you feel about the Chinese cultural elements in short dramas?

A. Very interested and eager to learn moreB. Like them and can understand and appreciate themC. Neutral—it depends on the context, and I can accept some of themD. Don’t like them much and find them somewhat difficult to understandE. Not interested at all

11. Have you deepened your understanding of Chinese culture through watching the micro-dramas?

A. Yes, they play a big role—it’s one of my main ways to learn about Chinese cultureB. Yes, they play a moderate role—it occasionally deepens my understandingC. Only a little—it’s mostly just entertainment for meD. No, they don’t contribute to my understanding of Chinese culture

12.

What do you prefer as the dominant value of a short drama?

(Multiple choices)

A. PatriotismB. HeroismC. FriendshipD. LoyaltyE. Saving the worldF. Growing Up Against the OddsG. Others (please specify)

13.

What are your expectations for the future of short dramas?

(Multiple choices allowed)

A. More traditional Chinese culture (e.g. classical literature, traditional skills, festival culture)B. More reflection of modern Chinese society (e.g. urban life, technological innovation, youth culture)C. More internationalization of cultural elements and integration of cultural characteristics of different countries.D. Improved picture quality (e.g., more high-definition, more sophisticated graphics, special effects)E. More compact plot, avoiding draggingF. Introduce more professional actors or famous IPsG. More innovative themes and selections, more grounded and close to the audience's lifeH. Others (please specify)

14.

Do you have any suggestions or comments on Chinese short dramas “going overseas”?

(Open-ended question)

更多問(wèn)卷復(fù)制此問(wèn)卷